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http://repositorio.tecnologicopichincha.edu.ec/handle/123456789/242Registro completo de metadatos
| Campo DC | Valor | Lengua/Idioma |
|---|---|---|
| dc.contributor.advisor | Torres Beltrán, Luis María | - |
| dc.contributor.author | Proaño Muñiz, Mayra Yesenia | - |
| dc.date.accessioned | 2020-10-28T02:24:51Z | - |
| dc.date.available | 2020-10-28T02:24:51Z | - |
| dc.date.issued | 2020-08-01 | - |
| dc.identifier.uri | http://repositorio.tecnologicopichincha.edu.ec/handle/123456789/242 | - |
| dc.description.sponsorship | The manufacture and packaging of perfumes and cosmetics generates more than 500 thousand jobs directly and much more indirectly in Ecuador. The majority of perfume brands that have great prestige and good quality recognition are international and from large companies. The cosmetics market has been slowing down but its growth has been constant for ten years, therefore, the market is growing more and more, it is also due to the increase in consumption in men, who increasingly care more about their appearance and style. Therefore, the market has high demand that stimulates the economy, making it feasible to offer perfumes that meet quality problems and national manufacturing to the populación of the Metropolitan District of Quito. The market study carried out defined that the population is open to knowing a new brand in perfumery with quality products that meet the legal requirements and limitations of consumers. The financial analysis determined the amount of the initial investment of the business is $ 25,000 dollars, the financial results are favorable, therefore, the business plan is viable, feasible, and profitable. The return of the project in the short term, generating benefits for the owner. The evaluation, financial and market analysis allow the investor to recover and multiply the money invested in less time than expected, because it will begin by offering quality perfumes at affordable prices to the economically active population of the Metropolitan District of Quito, subsequently and as the production and commercialization of the products is increased, it is intended to extend the commercialization in the main cities of Ecuador. | es_ES |
| dc.language.iso | spa | es_ES |
| dc.relation.ispartofseries | T-ADM-P-2020-013; | - |
| dc.rights | info:eu-repo/semantics/openAccess | es_ES |
| dc.subject | PERFUMES | es_ES |
| dc.subject | ARTESANALES | es_ES |
| dc.title | Plan de negocios para la creación de una microempresa productora y comercializadora de perfumes artesanales en la ciudad de Quito | es_ES |
| dc.type | info:eu-repo/semantics/bachelorThesis | es_ES |
| Aparece en las colecciones: | Trabajos de titulación (ADM) | |
Ficheros en este ítem:
| Fichero | Descripción | Tamaño | Formato | |
|---|---|---|---|---|
| Proaño Muñiz Mayra Yesenia 35AE11.docx.pdf | 3,73 MB | Adobe PDF | Visualizar/Abrir |
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